#20 Research & Inspiration

Combines the use of traffic signs and clearly displays the faults of drinking and driving.

 Combines their slogan with their logo. It uses the "Above the Influence" to make an arrow.

 The earth inside of the heart says that we should love the earth. Also uses the Y in the word Friendly to make a tree. Green colors are used to describe the earth and its flora.

Color Psychology

Creative Process Assignment 19

Stationary Package

The printed pieces a company uses for communication.
When establishing a business it is crucial communications are coordinated and the message is consistent.


Includes:

• Business Card
• The business card is an immediate opinion of the company and says everything about the company's mission, culture, and goals all from its color, fonts, texture, and paper type/gloss.
• Contains
1. Logo
2. Company Name
3. Name
4. Title
5. Phone number + Fax
6. Email
7. Company Address
8. Website
• MUST be 2"x3.5"
• Horizontal OR vertical orientation (more commonly vertical)
• Needs accuracy/unity
• Typical margin is .25" to .125"
• Letterheads
• Envelopes

Assignment 17 Inspiration

Spin Records

spinning record with letters on the record

record payer with spin record coming out

record with a note in the middle

Logotype

Logo tips

• Simple
• Makes a logo recognizable, versatile, and memorable.
• Memorable
• Make it easy to recognize -- Original, simple, and relates to the topic
• Timeless
• It should make sense in several decades' time and always recognizable
• Versatile
• Must look good in all platforms of media
• In video
• Any color
• All sizes
• All mediums
• May be easier to design in black and white; easier to imagine, cheaper to print.
• Appropriate
• Fits the situation
• Fits the audience
• Positioning
• Color scheme

Logo Color

• Four Color Process (CMYK)
• Technique for printing in full color. Reproduces any color of the spectrum. Also called full process/full colour printing.
• Spot Color
• Technique  for specifying and printing colors, in which each color is printed with individual ink.
• Effective with one, two or three colors.
• Extremely expensive, especially with more colors.
• Pantone Matching System
• Governed every printer, ran through Pantone colors.

Color plays an important role in logo design. Color can illicit different feelings and emotions. Interpretation of color varies between age, gender, and culture. Base color themes on target audience. Color can follow trends. Keep color palette to two or three to keep design simple and cheap.


Combination mart: graphics with both a text caption and a symbol

Early Computers | 1930s - 1980s AD

What is an abacus?
Considered first computer. Used to solve simple math equations.

In 1936,  Zuse invented this type of computer?
Created the first freely programmable computer.

Post a photo of the 1944 Mark Computer. 













In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
They invented it for gunnery and ballistic calculations
Post a photo of the UNIVAC Computer.
<----
In 1951, Eckert and Mauchly designed the first commercial computer for whom?
The invented it for the Census Bureau

What does UNIVAC stand for?
Universal automatic computer.

In 1953, IBM enters the scene. What does IBM stand for?
International Business Machine

What is FORTRAN?
The IBM mathematical formula translating the system.

Post a photo of the first mouse.

In 1964, how did Engelbart change the way computers worked?
They made them a more user-friendly tool.

What is the significance of ARPnet?
The first internet, it created a netowork of geographically seperated computers.

In 1971, Intel introduced this? Post a photo of it.
The single chip microprocessor.

In the same year, IBM introduced this? Post a photo of one.
The floppy Disc

In 1973, Metcalf and Xerox created this?
The first ethernet computer network.

During the next several years, the first consumer computers were marketed. Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.
 Altair

Apple 1

Apple 2

Commadore PET

In 1981, Bill Gates and Microsoft introduced this package?
The ms-dos operating system and then IMB pc.
Post a photo of the Lisa computer.
In 1983, who introduced the Lisa computer?
Apple.

What is GUI?
Graphical user interface.
Post a photo of the computer mentioned below.
In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?
Apple. Apple Macintosh.

 


The commercial only ran one time. When?
The super bowl.

In response to the Apple GUI, Gates and Microsoft introduced this?
The windows operating system.

Two men are known for their development of the Apple I computer. Who are they?
Steve jobs and Steve wozniak

When was the internet that we know, world wide web, developed and introduced?
It was released in 1993.

Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"? An undocumented procedure or unauthorized feature that's playful in nature or gives credit to the software developer. 

Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.

Take the "Red Pill" with Adobe Photoshop CS3

Where do you think computers will take us in the next 10 years?
I believe that computers will be able to perform 3d graphics easily without the need of 3d glasses.