Logotype

Logo tips

• Simple
• Makes a logo recognizable, versatile, and memorable.
• Memorable
• Make it easy to recognize -- Original, simple, and relates to the topic
• Timeless
• It should make sense in several decades' time and always recognizable
• Versatile
• Must look good in all platforms of media
• In video
• Any color
• All sizes
• All mediums
• May be easier to design in black and white; easier to imagine, cheaper to print.
• Appropriate
• Fits the situation
• Fits the audience
• Positioning
• Color scheme

Logo Color

• Four Color Process (CMYK)
• Technique for printing in full color. Reproduces any color of the spectrum. Also called full process/full colour printing.
• Spot Color
• Technique  for specifying and printing colors, in which each color is printed with individual ink.
• Effective with one, two or three colors.
• Extremely expensive, especially with more colors.
• Pantone Matching System
• Governed every printer, ran through Pantone colors.

Color plays an important role in logo design. Color can illicit different feelings and emotions. Interpretation of color varies between age, gender, and culture. Base color themes on target audience. Color can follow trends. Keep color palette to two or three to keep design simple and cheap.


Combination mart: graphics with both a text caption and a symbol