Tuesday, May 8, 2012
#20 Research & Inspiration
Monday, May 7, 2012
Tuesday, April 24, 2012
Stationary Package
The printed pieces a company uses for communication.
When establishing a business it is crucial communications are coordinated and the message is consistent.
Includes:
When establishing a business it is crucial communications are coordinated and the message is consistent.
Includes:
- Business Card
- The business card is an immediate opinion of the company and says everything about the company's mission, culture, and goals all from its color, fonts, texture, and paper type/gloss.
- Contains
- Logo
- Company Name
- Name
- Title
- Phone number + Fax
- Company Address
- Website
- MUST be 2"x3.5"
- Horizontal OR vertical orientation (more commonly vertical)
- Needs accuracy/unity
- Typical margin is .25" to .125"
- Letterheads
- Envelopes
Friday, April 13, 2012
Assignment 17 Inspiration
Spin Records
spinning record with letters on the record
record payer with spin record coming out
record with a note in the middle
Thursday, April 12, 2012
Logotype
Logo tips
- Simple
- Makes a logo recognizable, versatile, and memorable.
- Memorable
- Make it easy to recognize -- Original, simple, and relates to the topic
- Timeless
- It should make sense in several decades' time and always recognizable
- Versatile
- Must look good in all platforms of media
- In video
- Any color
- All sizes
- All mediums
- May be easier to design in black and white; easier to imagine, cheaper to print.
- Appropriate
- Fits the situation
- Fits the audience
- Positioning
- Color scheme
Logo Color
- Four Color Process (CMYK)
- Technique for printing in full color. Reproduces any color of the spectrum. Also called full process/full colour printing.
- Spot Color
- Technique for specifying and printing colors, in which each color is printed with individual ink.
- Effective with one, two or three colors.
- Extremely expensive, especially with more colors.
- Pantone Matching System
- Governed every printer, ran through Pantone colors.
Color plays an important role in logo design. Color can illicit different feelings and emotions. Interpretation of color varies between age, gender, and culture. Base color themes on target audience. Color can follow trends. Keep color palette to two or three to keep design simple and cheap.
Combination mart: graphics with both a text caption and a symbol
Combination mart: graphics with both a text caption and a symbol
Friday, March 9, 2012
Early Computers | 1930s - 1980s AD
What is an abacus?
Considered first computer. Used to solve simple math equations.
In 1936, Zuse invented this type of computer?
Created the first freely programmable computer.
Post a photo of the 1944 Mark Computer.
In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
They invented it for gunnery and ballistic calculations
Post a photo of the UNIVAC Computer.
<----
In 1951, Eckert and Mauchly designed the first commercial computer for whom?
The invented it for the Census Bureau
What does UNIVAC stand for?
Universal automatic computer.
In 1953, IBM enters the scene. What does IBM stand for?
International Business Machine
What is FORTRAN?
The IBM mathematical formula translating the system.
Post a photo of the first mouse.
In 1964, how did Engelbart change the way computers worked?
They made them a more user-friendly tool.
What is the significance of ARPnet?
The first internet, it created a netowork of geographically seperated computers.
In 1971, Intel introduced this? Post a photo of it.
The single chip microprocessor.
In the same year, IBM introduced this? Post a photo of one.
The floppy Disc
In 1973, Metcalf and Xerox created this?
The first ethernet computer network.
During the next several years, the first consumer computers were marketed. Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.
Altair
Apple 1
In 1981, Bill Gates and Microsoft introduced this package?
The ms-dos operating system and then IMB pc.
Post a photo of the Lisa computer.
In 1983, who introduced the Lisa computer?
Apple.
What is GUI?
Graphical user interface.
Post a photo of the computer mentioned below.
In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?
Apple. Apple Macintosh.
The commercial only ran one time. When?
The super bowl.
In response to the Apple GUI, Gates and Microsoft introduced this?
The windows operating system.
Two men are known for their development of the Apple I computer. Who are they?
Steve jobs and Steve wozniak
When was the internet that we know, world wide web, developed and introduced?
It was released in 1993.
Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"? An undocumented procedure or unauthorized feature that's playful in nature or gives credit to the software developer.
Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.
Where do you think computers will take us in the next 10 years?
I believe that computers will be able to perform 3d graphics easily without the need of 3d glasses.
Considered first computer. Used to solve simple math equations.
In 1936, Zuse invented this type of computer?
Created the first freely programmable computer.
Post a photo of the 1944 Mark Computer.
In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
They invented it for gunnery and ballistic calculations
Post a photo of the UNIVAC Computer.
<----
In 1951, Eckert and Mauchly designed the first commercial computer for whom?
The invented it for the Census Bureau
What does UNIVAC stand for?
Universal automatic computer.
In 1953, IBM enters the scene. What does IBM stand for?
International Business Machine
What is FORTRAN?
The IBM mathematical formula translating the system.
Post a photo of the first mouse.
They made them a more user-friendly tool.
What is the significance of ARPnet?
The first internet, it created a netowork of geographically seperated computers.
In 1971, Intel introduced this? Post a photo of it.
The single chip microprocessor.
In the same year, IBM introduced this? Post a photo of one.
The floppy Disc
In 1973, Metcalf and Xerox created this?
The first ethernet computer network.
During the next several years, the first consumer computers were marketed. Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.
Altair
Apple 1
Apple 2
Commadore PET
In 1981, Bill Gates and Microsoft introduced this package?
The ms-dos operating system and then IMB pc.
Post a photo of the Lisa computer.
In 1983, who introduced the Lisa computer?
Apple.
What is GUI?
Graphical user interface.
Post a photo of the computer mentioned below.
In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?
Apple. Apple Macintosh.
The commercial only ran one time. When?
The super bowl.
In response to the Apple GUI, Gates and Microsoft introduced this?
The windows operating system.
Two men are known for their development of the Apple I computer. Who are they?
Steve jobs and Steve wozniak
When was the internet that we know, world wide web, developed and introduced?
It was released in 1993.
Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"? An undocumented procedure or unauthorized feature that's playful in nature or gives credit to the software developer.
Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.
Take the "Red Pill" with Adobe Photoshop CS3
Where do you think computers will take us in the next 10 years?
I believe that computers will be able to perform 3d graphics easily without the need of 3d glasses.
Photography | 1839 - 1960s AD
Until the 1880s, how were news stories illustrated?
They were illustrated with engravings.
What is a camera obscura?
A way to observe light.Post an example of a camera obscura.
How did scholars and artists utilize the camera obscure?
They used it to observe solar eclipses. Artists used it as a way to paint and trace outside scenes.
From where did the photographic camera develop?
The portable box.
Who first used the term "photography"? Where was is derived from?
John Hershel. It was derived from the greek words for light and writing.Post an the first photograph.
Who is credited with making the first successful photograph?
Joseph Niepce.Post an example of a Daguerreotype image.
Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
Louis Daguerre. It was faster and could be made permanent. However, the image could not be duplicated.Post an example of a Calotype image.
Who invented the Calotype process? What are the advantages and disadvantages of the process?
William Fox Talbot. It's quality was inferior to the other processes. But, an unlimited amount of duplicates could be made.Post an example of a Wet Collodion Process image.
Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Frederick Scott Archer. It was faster and cheaper. Unfortunately, it was inconvenient to have to carry around the "dark room".Post an example of a Dry Plate Process image.
Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Richard Maddox. This process had all the advantages of the wet plate process, but rid it of it's disadvantages.
Who is George Eastman? What company did he establish?
The man who made photography more easily accessible by the public. He invented roll film. Eastman Kodak Company.Post an example of The Kodak Camera from 1888.
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public? He made the camera cheap and easy to use.
What is Edwin Land best known for? What company did he establish?
Patenting light filters and instant photography. Poloraoid Corporation. Post a photo of the first Polaroid camera.
How long did the first Polaroid camera take to produce a photo?
Sixty seconds.
What was Eadweard Muybridge known for?
Helped develop a way to capture motion using cameras.Post a photo of the Zoopraxiscope.
What is the Zoopraxiscope?
A device used to project a series of images in successive phases of motion.Post a photo of Muybridge's horse in motion.
How did Muybridge settle the debate and photograph a horse in motion?He used a large line of cameras in a line and took pictures of the horse moving.
In 1880s, the development of the motion picture camera allowed this?
Individual images to be captured and stored on a single reel film.Post a photo of a motion picture projector.
What is a motion picture projector?
A machine that, when light is shone through the screen, magnifies the image and can be shown on the screen.
They were illustrated with engravings.
What is a camera obscura?
A way to observe light.Post an example of a camera obscura.
How did scholars and artists utilize the camera obscure?
They used it to observe solar eclipses. Artists used it as a way to paint and trace outside scenes.
From where did the photographic camera develop?
The portable box.
Who first used the term "photography"? Where was is derived from?
John Hershel. It was derived from the greek words for light and writing.Post an the first photograph.
Who is credited with making the first successful photograph?
Joseph Niepce.Post an example of a Daguerreotype image.
Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
Louis Daguerre. It was faster and could be made permanent. However, the image could not be duplicated.Post an example of a Calotype image.
Who invented the Calotype process? What are the advantages and disadvantages of the process?
William Fox Talbot. It's quality was inferior to the other processes. But, an unlimited amount of duplicates could be made.Post an example of a Wet Collodion Process image.
Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Frederick Scott Archer. It was faster and cheaper. Unfortunately, it was inconvenient to have to carry around the "dark room".Post an example of a Dry Plate Process image.
Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Richard Maddox. This process had all the advantages of the wet plate process, but rid it of it's disadvantages.
Who is George Eastman? What company did he establish?
The man who made photography more easily accessible by the public. He invented roll film. Eastman Kodak Company.Post an example of The Kodak Camera from 1888.
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public? He made the camera cheap and easy to use.
What is Edwin Land best known for? What company did he establish?
Patenting light filters and instant photography. Poloraoid Corporation. Post a photo of the first Polaroid camera.
How long did the first Polaroid camera take to produce a photo?
Sixty seconds.
What was Eadweard Muybridge known for?
Helped develop a way to capture motion using cameras.Post a photo of the Zoopraxiscope.
What is the Zoopraxiscope?
A device used to project a series of images in successive phases of motion.Post a photo of Muybridge's horse in motion.
How did Muybridge settle the debate and photograph a horse in motion?He used a large line of cameras in a line and took pictures of the horse moving.
In 1880s, the development of the motion picture camera allowed this?
Individual images to be captured and stored on a single reel film.Post a photo of a motion picture projector.
What is a motion picture projector?
A machine that, when light is shone through the screen, magnifies the image and can be shown on the screen.
The Linotype Machine | 1886 AD
Who is credited with the invention of the typewriter?
Christopher Sholes.
What is a "stenographer"?
A court reporter.Post an example of Shole's typewriter.
Why did Sholes send a prototype of his typewriter to Clephane?
He realized that stenographers would be among the most important users.
After the typewriter began production, why did Clephane pursue another machine?
He realized that the typewriter did not solve all of this problems and sought out a machine that could.
Who spent a year redesigning Clephane's typesetting machine?
Mergenthaler.
What is meant by "typesetting"?
The composition of text by means of types.Post an example of Linotype Machine.
How does the Linotype Machine differ from the typewriter?
Allowed type to be set mechanically instead of by hand.
How did this machine change the newspaper industry?
More pages could be created daily with the same amount of operators.Post an example of a Linotype keyboard.
How did the keyboard of the Linotype Machine differ from keyboards that we use today?
There were 90 characters because there was no shift key.Post an example of a Linotype slug.
What is a slug?
An assembled line of type that is cast into a single piece of metal.Post an example of a person operating a Linotype Machine.
Why is the Linotype Machine the greatest advanced in printing since movable type?
It made printing much faster than it's predecessors.
Christopher Sholes.
What is a "stenographer"?
A court reporter.Post an example of Shole's typewriter.
Why did Sholes send a prototype of his typewriter to Clephane?
He realized that stenographers would be among the most important users.
After the typewriter began production, why did Clephane pursue another machine?
He realized that the typewriter did not solve all of this problems and sought out a machine that could.
Who spent a year redesigning Clephane's typesetting machine?
Mergenthaler.
What is meant by "typesetting"?
The composition of text by means of types.Post an example of Linotype Machine.
How does the Linotype Machine differ from the typewriter?
Allowed type to be set mechanically instead of by hand.
How did this machine change the newspaper industry?
More pages could be created daily with the same amount of operators.Post an example of a Linotype keyboard.
How did the keyboard of the Linotype Machine differ from keyboards that we use today?
There were 90 characters because there was no shift key.Post an example of a Linotype slug.
What is a slug?
An assembled line of type that is cast into a single piece of metal.Post an example of a person operating a Linotype Machine.
Why is the Linotype Machine the greatest advanced in printing since movable type?
It made printing much faster than it's predecessors.
The Gutenburg Press | 1450 AD
What is Johannes Gutenberg credited with?The technology to print with movable type.
Post a photo of the Gutenberg Press.
<----
How did the printing press work?
Ink was rolled over hand set block letters. The form was then pressed against a type of paper.
What motivated Gutenberg to find a better way of creating books?
Working at a crafting shop and his love of reading.
Why did Gutenberg experiment with metal type versus wood type?
Because wood cuts were not durable.
Post an example of movable type in a type case.
What is moveable type?
Metal type.
What is a matrix?
A copper bar with a hard metal pinch hammered in.
What ink did Gutenberg develop that he used specifically for the printing press?
An oil based ink.
What is paper made from? Where did paper originate?
Wood pulp. From China.
What is a "substrate"?
A layer where something occurs.
Who did Gutenberg seek to help with the invention of the press?
John Fust.
Close to the end of the 5 years, what happened?
Just sued Gutenburg.
What was the first book he printed?
The Bible.
Post an example of this book.
How did the Gutenberg Press impact communication?
It made script easier to read and made books faster making current information quicker to travel around the world. It also influenced people's will to learn.
Who introduced the printing press to England?
William Caxton.
What was the early form of newspapers?
Trade newsletters.
When was the first news weekly published? What was it called?
The Boston Letter was published in 1704.
What kind of press was built in the US in the mid 1800s?
A press made of cast iron.
Post an example of a 1930s printing press.
By the late 1930s, presses had increased in efficiency and were capable of 2,500 to 3,500 impressions per hour. What is meant by "impression"?
An impression is where ink is put onto paper (basically printing.)
Which printing process is the Gutenberg press an example of? Briefly describe the process?
Relief Printing Process. Type is placed on a press and ink is placed on the type. Then, paper is placed on top of the type.
Post an example of an intaglio press.
What is intaglio printing and how is ink transferred?
The process in which an image is incised into a surface and that area holds the ink. The ink is placed on the surface and paper is pressed on top.
Post an example of a screen (porous) printing press.
What is porous printing and how is ink transferred?
Using a basic stencil. An image is placed on a screen and ink is forced through the mesh.
Post an example of a lithography printing press.
What is lithography and how is ink transferred?
Using a flat surface to print off of. A drawing is made from an ink and water is added. It is then rubbed on the flat surface and the ink stays but the water doesn't.
Post an example of a offset lithography printing press.
What variation of lithography is used by the commercial printing industry today?
Offset lithography.
How do printing presses used today compare to the Gutenberg Press?
Printing has gotten easy and it is possible to print more pages at once now.
Describe four-color process printing using CMYK?
Each letter of CMYK stands for a different color: C- Cyan M- Magenta Y- Yellow K- Black
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