The Creative Process

Creative Process: A series of steps repeated every time you design something.

• Improves consistency
• Ability to plan and time your work
• Raise the quality of your work
• Communicate more effectively and in a more professional manner

5 Steps
Research: Research the clients, competition, and look online.
Brainstorm/Inspiration: Be unique and innovative, but still following the current trends.
Sketching: Sketch to get your thoughts out and to work through ideas.
Execute: Implement your ideas, combine type and imagery into a well developed composition. If you get stuck, get away from it.
Revise: Take a step back and look at your design through an objective eye.

Photo Composition

Snapshot: Quick shot, often spontaneous, taken to record a moment in time.

Photos: An image taken with care or thought. 

Rules of composition

Rule of thirds: Imaginary lines drawn dividing the frame of your camera into thirds both horizontally and vertically. Place the important subject, or important elements of your composition where these lines intersect. Place the horizon line at the top or bottom horizontal divider. Fill up the entire frame with the subject for a close up image.

Leading Lines: Use the lines created within the foreground or background of the composition to lead the viewer's eye through the photo. Lines can draw attention to one or more intended subjects or a single focal point. 

Point of View; Change the way your subject is perceived by changing the camera position. If you are photographing a subject that you want to seem very tall, compose the shot so that the camera is looking upward and vise versa.

Simplicity: Keep your background simple and clear of clutter. The mood and effectiveness of a photo can be altered by that is in the background. A chaotic composition will cause the viewer to look away.