The Creative Process

Creative Process: A series of steps repeated every time you design something.

• Improves consistency
• Ability to plan and time your work
• Raise the quality of your work
• Communicate more effectively and in a more professional manner

5 Steps
Research: Research the clients, competition, and look online.
Brainstorm/Inspiration: Be unique and innovative, but still following the current trends.
Sketching: Sketch to get your thoughts out and to work through ideas.
Execute: Implement your ideas, combine type and imagery into a well developed composition. If you get stuck, get away from it.
Revise: Take a step back and look at your design through an objective eye.