Define principles of design?
concepts used to arrange the structural elements of a composition
What do the principles of design affect?
They affect the expressive content, or the message of the work.
What is the principle of repetition?
Repeating some aspect or element of a design throughout the document.
Describe ways that the principle of repetition helps the composition/audience?
It controls the reader's eye and keeps their attention on the piece
What are ways that you can incorporate repetition into your designs?
Add patterns.
What should you avoid when working with repetition?
Not to repeat so much that it becomes annoying
What is the principle of proportion/scale?
Relative size and scale of the Elements in a design
What is the most universal standard of measure when judging size?
Measurement of the human body.
How can the principle of proportion/scale be used as an attention getter?
Unusual scales will attract attention
What is the principle of balance?
Distribution of heavy and light elements on a page
Which kinds of elements/shapes visually weigh heavier/greater?
Large elements look heavier than smaller elements. And irregular shapes weight more
What is another name for symmetrical balance?
Formal Balance
Define symmetrical balance?
Occurs when the weight of a composition is evenly distributed around an axis
What is another name for asymmetrical balance?
Informal balance
Define asymmetrical balance?
When the weight of a composition is not evenly distributed around the axis. When both sides of the central axis are not identical.
What is the principle of emphasis?
Stressing of a particular area of focus
What happens to a design that has no focus?
Nothing stands out.
What is a focal point and how is it created?
Focal point is the area where the eye tends to go first.By making one element dominant
How many components of a composition can be a focal point?
No more than one component can be a focal point.
What ways can emphasis be created in a design?
Contrastin the primary element with a subordinate
What is the principle of unity?
Unity is the wholeness of a composition
What three ways can unity be obtained?
1. Put objects close to one another
2. Make things similar
3. Direct vision by a line that travels around the design.
What is the principle of variety?
Differences and diversity in a design
What ways can a designer add variety to a design?
Varying textures, contrast, and shapes
Why is it important to find the right balance between unity and variety?
To have a successsful,effective design
What is figure?
A form, silhouette, or shape that is payed attention to
What is another name for figure?
Positive shape
What is ground?
Area around the figure (negative space)
What is another name for ground?
Negative Space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
The figure depends on the abstract relationship between visual elements. It means that it will rely on the backgrounds, and patterns.
Why must a designer consider the composition as a whole?
Or else the image will only be partially designed
What is the principle of rhythm?
Organized movement in space and time
How is rhythm achieved?
Orderly repetition of any element
What three ways can rhythm occur in a design?
1. Intervals berween elements
When the elements themselves are similar in size or length
2. With a more organic fowing sense of movement
3. Sequence of shape through a progressiong of steps
How does rhythm help a composition/design?
It can control the movement of the viewer's eye
What is the principle of contrast?
Occurs when 2 related elements are different
How can contrast help a design?
Can draw the eye through a piece
What is wrong with having too much or too little contrast in a design?
too much can be confusing, but too little can cause it to be monotonous
What is the key to working with contrast?
Making the different obvious
What are some common ways of creating contrast?
By creating differences in color, value, shape, texture, allignment, and movement
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