Podcast #4 Typography

Define typography?
The art of expressing ideas through the selection of appropriate typefaces.

Where did the word "typography" originate from?
Form and writing


What does typography involve?
It involves creating and modifying type using a variety of illustration techniques

What is a typeface?
It is distinctive designs of visual symbols that are used to compose a printed image/design.



  What is another term for typeface?
fonts



What is a character?
letters,numbers, and symbols



What is type style?
modifications in a typeface that create design variety while maintaining the visual style of the typeface.

What does type style "create" within a design?


What is the waist line and what does it indicate?
It is the imaginary line drawn at the middle of the characters. It shows the symmetry point



What is a base line and what does it indicate?
Base line is the imaginary line drawn at the bottom of the characters. It shows where text should start.



What is an ascender?
The part of the character that extends above the waist line



What is a descender?
The part of the character that extends below the base line



Describe a serif?                                                                                                                                                  It is a smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character.




How can the size of the typeface be identified?It can be measured by the vertical measurement, which measures from the top of the ascender to the bottom of the descender


What is a point?
It is a measurement size

How many points are in an inch?
72



What is a pica and how many are in an inch?
Another measurement. There are 6


How many points are in a pica?
12


What is body type and where can it be found?
Body type is the sizes of the letters. It can be found in places where there is a lot of text to read.


What is the key to selecting appropriate typefaces to be used as body type?


What is display type and how is it used?
Display sizes are fonts above 12 pt. They are used to drawn attention to a message.



What is reverse type and when would it be used?
It consists of white type on a solid black or darker color background.



What is a typeface classification?
A basic system for classifying type faces.



When was Blackletter invented and how was it used?
It was invented in the mid 1400s and is now used  to print press.



Describer the characteristics of a Blackletter typeface?
It uses elaborate thick and thin strokes.



When was Old Style invneted and what was is based on?
It was invented based on ancient roman inscription and was intended to replace Blackletter typefaces.



Describe the characteristics of an Old Style typeface?
The type face have wedge-shaped, angled serifs and a low contrast of their thick and thin strokes.



When were formal scripts developed?
During the late 17th century



When were casual scripts developed?
During the 20th century.



Describe the characteristics of a Script typeface?
It uses many bent lines. It should not be used as small body text.



When was Modern typefaces developed and why?
During he late 18th century



Describe the characteristics of a Modern typeface?
They have a sharp contrast between thick and thin strokes and have thin, flat serifs.



How early can Sans Serif typefaces be found? What happened?
It can be found in the 5th century



When did they become popular?
They became popular in the 1920s



What does "sans serif" mean?
It means without serifs.



Describe the characteristics of a Sans Serif typeface?
The strokes are uniform in weight and have a monotone appearance



When was Slab Serif developed and why?It was invented in the 19th century for advertisement purposes


Describe the characteristics of a Slab Serif typeface?
It has a uniform line weight and thicker, square serifs.


Describe Decorative typefaces?
They are a font that have a distinctive design style.



Why were they developed?
They were developed with a specific purpose or theme such as advertisement or book titles.



What are they best used for?
They are best used for incorporating pictures of objects into the character design.